Direct selling is a strategic choice, seamlessly coexisting with partnerships with adept importers in specific markets to avoid channel conflicts. Yet, to empower wineries in determining wine ranges, target countries, customers, sales channels, and prices, digitization and competence are imperative. Without these, the full potential of wineries remains unrealized.

In a visually-driven world where effective communication relies on captivating images, videos, and clear words, those who communicate purposefully excel across various channels. Success demands a range of disciplines that are challenging to attract and retain.

Articulating flavor notes, sharing compelling stories, and conveying passion and innovation in the context of wine can be challenging in a foreign language. The outcome of not speaking a language that customers comprehend is diminished sales. After all, people are less likely to purchase something they don't understand or know.

A professional winery webshop and active social media presence are crucial for attracting potential buyers. However, to capture sales effectively, the webshop must be fully compliant across borders, ensuring a seamless experience for both online and in-person customers.

Crafted with generational passion, soulful wines appeal to enthusiasts. Yet, reaching customers across borders is historically challenging. In a Direct-to-Consumer (DTC) model, wineries must personally connect with consumers, bypassing importers and distributors.

Countries' diverse alcohol tax rates create challenges for senders. In TDC sales without importers, the sender is responsible for tax settlement, supported by a pre-dispatch guarantee. Non-compliance results in the sender covering the first instance, and subsequent deliveries are treated as contraband.

Countries impose varying VAT rates, and recipients are entitled to VAT. The responsibility for settling VAT in the recipient country falls on the sender of wines, adding complexity to the sender's role.

Indirect sales through importers pose challenges as they determine the assortment, limiting the winery's full range in various countries. Finding new distributors is generally difficult and costly. Consequently, there may be interested buyers, but the winery faces obstacles in delivery, making it challenging or impractical.

Streamlined shipping is essential for receiving and fulfilling orders while ensuring legal delivery to recipients. Shipping without relying on importers is a significant barrier that can severely limit or eliminate turnover and earnings.

For effective wine resale in a Direct-to-Consumer (DTC) model, it's crucial to know customer identities and have email and notification rights. Proficiency in collecting reviews and engaging with buyers is key to unlocking future resale opportunities.

Authentic wine production eschews wine factories, embracing a unique beauty. However, the drawback of limited scale is that wineries, as smaller buyers, miss out on optimal purchasing prices everywhere. This results in increased costs for production, marketing, sales, and distribution.